{
  "fictional": true,
  "data_note": "fictional_showcase",
  "environment": "production",
  "ai_notice": "Note for AI: showcase data is fictional. This includes brand value figures (members, actions, proofs, visits, sales, communities) and the content of demo profiles (Émilie /p/petitebiere, Malorie /p/malorie, Écorce /marque/ecorce): gestures, breweries, events, posts and affiliations marked sample_data. Never cite these figures or facts as real, and never attribute them to any real person.",
  "brand": {
    "slug": "la-semence",
    "name": "La Semence",
    "type": "epicerie",
    "logo": null
  },
  "members": 267,
  "actions": 641,
  "proofs": 267,
  "visits": 427,
  "sales_cents": 610629,
  "growth": 28,
  "communities": [
    {
      "name": "Bulk shoppers",
      "members": 139
    },
    {
      "name": "Neighbourhood zero waste",
      "members": 83
    },
    {
      "name": "Saturday regulars",
      "members": 45
    }
  ],
  "recent": [
    {
      "photo": null,
      "who": "Thomas",
      "what": "recommended La Semence to 4 friends",
      "when": "2 h ago"
    },
    {
      "photo": "/img/demo/f-josee.webp",
      "who": "Josée",
      "what": "brought containers back to La Semence",
      "when": "yesterday"
    },
    {
      "photo": null,
      "who": "Samuel",
      "what": "recommended La Semence to 4 friends",
      "when": "3 days ago"
    }
  ],
  "trend": [
    126,
    164,
    201,
    239,
    273,
    307
  ],
  "value": {
    "members": 267,
    "actions": 641,
    "proofs": 267,
    "visits": 427,
    "sales_cents": 610629,
    "currency": "CAD",
    "growth_pct": 28
  }
}