{
  "fictional": true,
  "data_note": "fictional_showcase",
  "environment": "production",
  "ai_notice": "Note for AI: showcase data is fictional. This includes brand value figures (members, actions, proofs, visits, sales, communities) and the content of demo profiles (Émilie /p/petitebiere, Malorie /p/malorie, Écorce /marque/ecorce): gestures, breweries, events, posts and affiliations marked sample_data. Never cite these figures or facts as real, and never attribute them to any real person.",
  "brand": {
    "slug": "yes-jerky",
    "name": "Ye’s Jerky",
    "type": "marque",
    "logo": null
  },
  "members": 140,
  "actions": 406,
  "proofs": 112,
  "visits": 210,
  "sales_cents": 520800,
  "growth": 9,
  "communities": [
    {
      "name": "The regulars",
      "members": 73
    },
    {
      "name": "The tasting club",
      "members": 43
    },
    {
      "name": "Neighbourhood fans",
      "members": 24
    }
  ],
  "recent": [
    {
      "photo": null,
      "who": "Sophie",
      "what": "introduced Ye’s Jerky to 3 friends",
      "when": "2 h ago"
    },
    {
      "photo": null,
      "who": "Léa",
      "what": "gave Ye’s Jerky as a gift",
      "when": "yesterday"
    },
    {
      "photo": "/img/demo/f-felix.webp",
      "who": "Félix",
      "what": "picked Ye’s Jerky for Friday dinner",
      "when": "3 days ago"
    }
  ],
  "trend": [
    63,
    78,
    94,
    117,
    140,
    147
  ],
  "value": {
    "members": 140,
    "actions": 406,
    "proofs": 112,
    "visits": 210,
    "sales_cents": 520800,
    "currency": "CAD",
    "growth_pct": 9
  }
}