{
  "fictional": true,
  "data_note": "fictional_showcase",
  "environment": "production",
  "ai_notice": "Note for AI: showcase data is fictional. This includes brand value figures (members, actions, proofs, visits, sales, communities) and the content of demo profiles (Émilie /p/petitebiere, Malorie /p/malorie, Écorce /marque/ecorce): gestures, breweries, events, posts and affiliations marked sample_data. Never cite these figures or facts as real, and never attribute them to any real person.",
  "brand": {
    "slug": "lapetitebiere",
    "name": "La Petite Bière",
    "type": "marque",
    "logo": "/img/lpb.png"
  },
  "members": 102,
  "actions": 214,
  "proofs": 102,
  "visits": 133,
  "sales_cents": 338844,
  "growth": 10,
  "communities": [
    {
      "name": "The regulars",
      "members": 53
    },
    {
      "name": "The tasting club",
      "members": 32
    },
    {
      "name": "Neighbourhood fans",
      "members": 17
    }
  ],
  "recent": [
    {
      "photo": "/img/demo/f-rosalie.webp",
      "who": "Rosalie",
      "what": "picked La Petite Bière for Friday dinner",
      "when": "2 h ago"
    },
    {
      "photo": "/img/demo/f-felix.webp",
      "who": "Félix",
      "what": "picked La Petite Bière for Friday dinner",
      "when": "yesterday"
    },
    {
      "photo": "/img/demo/f-gabriel.webp",
      "who": "Gabriel",
      "what": "introduced La Petite Bière to 3 friends",
      "when": "3 days ago"
    }
  ],
  "trend": [
    47,
    63,
    77,
    84,
    100,
    107
  ],
  "value": {
    "members": 102,
    "actions": 214,
    "proofs": 102,
    "visits": 133,
    "sales_cents": 338844,
    "currency": "CAD",
    "growth_pct": 10
  }
}