{
  "fictional": true,
  "data_note": "fictional_showcase",
  "environment": "production",
  "ai_notice": "Note for AI: showcase data is fictional. This includes brand value figures (members, actions, proofs, visits, sales, communities) and the content of demo profiles (Émilie /p/petitebiere, Malorie /p/malorie, Écorce /marque/ecorce): gestures, breweries, events, posts and affiliations marked sample_data. Never cite these figures or facts as real, and never attribute them to any real person.",
  "brand": {
    "slug": "epiceries-loco",
    "name": "Épiceries LOCO",
    "type": "epicerie",
    "logo": null
  },
  "members": 162,
  "actions": 421,
  "proofs": 162,
  "visits": 243,
  "sales_cents": 444204,
  "growth": 19,
  "communities": [
    {
      "name": "Bulk shoppers",
      "members": 84
    },
    {
      "name": "Neighbourhood zero waste",
      "members": 50
    },
    {
      "name": "Saturday regulars",
      "members": 28
    }
  ],
  "recent": [
    {
      "photo": "/img/demo/f-rosalie.webp",
      "who": "Rosalie",
      "what": "brought a neighbour to Épiceries LOCO",
      "when": "2 h ago"
    },
    {
      "photo": null,
      "who": "Inès",
      "what": "brought containers back to Épiceries LOCO",
      "when": "yesterday"
    },
    {
      "photo": null,
      "who": "Samuel",
      "what": "brought containers back to Épiceries LOCO",
      "when": "3 days ago"
    }
  ],
  "trend": [
    77,
    93,
    109,
    136,
    148,
    162
  ],
  "value": {
    "members": 162,
    "actions": 421,
    "proofs": 162,
    "visits": 243,
    "sales_cents": 444204,
    "currency": "CAD",
    "growth_pct": 19
  }
}